The rebrand for Goodrays marks a confident step forward for one of the UK’s leading multi-million-pound wellness drinks companies. As the category matures, the identity evolved to balance credibility with vibrancy—refining typography, sharpening the colour palette, and building a more expressive brand world.
Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
BRANDING
PACKAGING
ART DIRECATION
