Goodrays
Breathing confident calm into one of the UK's top wellness drinks brands. Goodrays came to us with a challenge: transform an outdated identity into a legacy powerhouse that could stand the test of time. Whilst competitors leant heavily into the poppy, trend-driven aesthetics typical of the wellness drinks category— bright, buzzy, and ephemeral—Goodrays needed something fundamentally different. Our task was to build a brand that felt trusted, adult, and clinical without losing its approachability. We needed to signal substance over style, longevity over fleeting trends, and create a visual and verbal identity that commanded respect in an increasingly crowded market.
Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
BRANDING
PACKAGING
ART DIRECTION
Previous Project
All Projects
Goodrays
The rebrand for Goodrays marks a confident step forward for one of the UK’s leading multi-million-pound wellness drinks companies. As the category matures, the identity evolved to balance credibility with vibrancy—refining typography, sharpening the colour palette, and building a more expressive brand world.
*Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
Goodrays
Breathing confident calm into one of the UK's top wellness drinks brands. Goodrays came to us with a challenge: transform an outdated identity into a legacy powerhouse that could stand the test of time. Whilst competitors leant heavily into the poppy, trend-driven aesthetics typical of the wellness drinks category— bright, buzzy, and ephemeral—Goodrays needed something fundamentally different. Our task was to build a brand that felt trusted, adult, and clinical without losing its approachability. We needed to signal substance over style, longevity over fleeting trends, and create a visual and verbal identity that commanded respect in an increasingly crowded market.
Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
BRANDING
PACKAGING
ART DIRECTION
Previous Project
All Projects
Goodrays
The rebrand for Goodrays marks a confident step forward for one of the UK’s leading multi-million-pound wellness drinks companies. As the category matures, the identity evolved to balance credibility with vibrancy—refining typography, sharpening the colour palette, and building a more expressive brand world.
*Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
Goodrays
Breathing confident calm into one of the UK's top wellness drinks brands. Goodrays came to us with a challenge: transform an outdated identity into a legacy powerhouse that could stand the test of time. Whilst competitors leant heavily into the poppy, trend-driven aesthetics typical of the wellness drinks category— bright, buzzy, and ephemeral—Goodrays needed something fundamentally different. Our task was to build a brand that felt trusted, adult, and clinical without losing its approachability. We needed to signal substance over style, longevity over fleeting trends, and create a visual and verbal identity that commanded respect in an increasingly crowded market.
Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
BRANDING
PACKAGING
ART DIRECTION
Previous Project
All Projects
Goodrays
The rebrand for Goodrays marks a confident step forward for one of the UK’s leading multi-million-pound wellness drinks companies. As the category matures, the identity evolved to balance credibility with vibrancy—refining typography, sharpening the colour palette, and building a more expressive brand world.
*Note - This project was not undertaken by Suba, our Creative Director was formerly Brand & Digital Designer for Goodrays.
READY TO STOP
BLENDING IN?
15 minutes. No pitch. No pressure. Just honest advice on whether we're the right fit.
READY TO STOP
BLENDING IN?
15 minutes. No pitch. No pressure. Just honest advice on whether we're the right fit.
READY
TO STOP
BLENDING
IN?
15 minutes. No pitch. No pressure. Just honest advice on whether we're the right fit.